Revista CEFAC
https://revistacefac.org.br/article/doi/10.1590/1982-0216/20222430922
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Factors associated with the professional use of social media by speech-language therapists and audiologists working in Brazil: a web-based survey

Fatores associados ao uso profissional de mídias sociais por fonoaudiólogos que atuam no Brasil: inquérito populacional via web

Nathalia Avila Dimer; Jesus Cláudio Gabana-Silveira; Carolina Lisbôa Mezzomo; Bárbara Niegia Garcia de Goulart

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Abstract

Purpose: to verify personal and work factors, and specialties of Brazilian speech-language therapists and audiologists who use social media profiles, professionally.

Methods: an online questionnaire was used to carry out a population survey with working speech-language therapists and audiologists in Brazil, in 2020. The outcome of “How would you describe your use of social media?” was recategorized into “personal use” and “professional use”. Absolute and relative frequencies were calculated. Multivariate prevalence ratios were adjusted using the Poisson regression model with robust variance and 95% confidence intervals.

Results: out of the 442 respondents, 93.7% were females, with a mean age of 38.0 years (± 11.1). The primary outcome, “professional use of social media”, occurred for 64.7% of the participants. In the multivariate analysis, private employment, participants in the 31-45 age range, and >26 years of work history after graduation were significantly associated with the professional use of social media.

Conclusion: social media are used by approximately two-thirds of Brazilian speech-language therapists and audiologists. This finding suggests a need for reflection and discussion about the proper use of social media for work purposes.

Keywords

Speech, Language and Hearing Sciences, Health Personnel, Telemedicine, Online Social Networking, Social Media

Resumo

Objetivo: verificar os fatores individuais, laborais e a região de atuação dos fonoaudiólogos atuantes no Brasil, com perfil em redes sociais e que as utilizam profissionalmente.

Métodos: inquérito populacional via Web, realizado com fonoaudiólogos atuantes no Brasil no ano de 2020, por meio de um questionário on-line. O desfecho “Como você descreveria seu uso das mídias sociais?” foi recategorizado em “uso pessoal” e “uso profissional”. As frequências absolutas e relativas e análises multivariáveis ajustadas por Regressão de Poisson com variância robusta com seus respectivos intervalos de confiança de 95% são apresentados.

Resultados: dos 442 entrevistados, 93,7% eram do sexo feminino, com média de idade de 38,0 anos (± 11,1). O desfecho “usar mídias sociais profissionalmente” foi encontrado em 64,7% dos entrevistados. Na análise multivariável, a relação de trabalho privada, idade entre 31 e 45 anos e mais de 26 anos de formação na graduação foram aspectos associados significantemente com o uso profissional das mídias sociais.

Conclusão: aproximadamente dois terços dos fonoaudiólogos brasileiros com perfis em mídias sociais as utilizam profissionalmente, isso sugere a necessidade de reflexão e discussão sobre os caminhos desejáveis e aceitos em relação a adequada utilização destes meios para o trabalho.

Palavras-chave

Fonoaudiologia; Pessoal de Saúde; Telemedicina; Redes Sociais Online; Mídias Sociais

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Submetido em:
03/02/2022

Aceito em:
09/06/2022

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